Archive | February, 2010

Olympics and Business language – something in common

Olympics and Business language – something in common

Watching the Olympics is a little bit like learning a foreign language for me. I admit that I don’t know much about any sport, but this really became obvious while watching the Winter Olympics. Time after time the commentators filled their descriptions and play by play coverage of the events with jargon. Ah yes, what IS jargon, after all? Speaking generally, jargon is the vocabulary specific to a group, profession or occupation, and here is the important part; meaningless to those outside the group, profession or occupation.

Ok, so if I was a curling player I might understand the terms “button” and “guard”, or when Mao Asada “nailed her triple axels”,if I were a figure skating enthusiast I’d know exactly what she just accomplished. I don’t follow either sport so I am clueless! The same thing relates to business jargon. In English many jargon phrases have their origin in sports. So, if you don’t understand the term in its sports context, you won’t be able to give it meaning in the business world. For example; the baseball season will start next month so it is likely that terms such as “hit it out of the park”, “strike out”, and “touch base” will be used in sports coverage.
Many of these phrases have made their way into our business conversations and our daily usage. Jargon and idiomatic language is not generally taught. We learn meaning through context. For non-native English speakers who don’t know anything about baseball,it would be even harder to get meanings for these phrases without getting a quick lesson in baseball and then relating the terms to the business world.

So to hit it out of the park is a good thing in baseball; likewise in business it means to do a really good job of something. When someone strikes out in baseball they missed the opportunity to hit the ball, and in business this means that a person was unsuccessful at achieving a goal. In baseball the team member must run and literally touch the square base before moving on to the next base; when we touch base in business it is a figurative touch – to communicate with someone without planning a specific date or time.

Be aware that as you interact with your business colleagues they will most likely include liberal doses of jargon and idioms in their conversational language. While you may be able to understand the general meaning of the conversation, there is deeper meaning hidden in that jargon!

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Learning to Listen to LifeStyle

Learning to Listen to LifeStyle

As a marketer and communications agency owner for the past 15 years and recent founder of a global lifestyle magazine www.stylexplorers.com, I am a passionate believer in the vital and foundational role that listening plays in comprehending the needs and wants of consumers. I have also learned the pivotal role that lifestyle plays in defining and comprehending the consumer.

The Merriam-Webster defines lifestyle as “the typical way of life of an individual, group, or culture”. Though this definition is more than 71 years old, the basic meaning has not changed. What has changed and is continuing to evolve, ever more rapidly, are the ways in which each of us as individuals define, express and share our lifestyle. As marketers, we must listen to and put forth an effort to understand the lifestyles of consumers, today’s social media revolution provides us with the opportunity and in fact responsibility to converse with, listen to and serve the lifestyle of our consumers.

This post begins a series of reports, commentaries and queries related to the exploration of lifestyle in understanding consumer behavior, while I provide examples of companies and organizations that are listening to, learning from, conversing with and serving consumers as never before. I look forward to your input as we proceed in our pursuit of understanding lifestyle.

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IBM SPSS/PAWS vs. SAS JMP

IBM SPSS/PAWS vs. SAS JMP

I am currently working on my doctoral dissertation with the topic “Affiliate Marketing, Maximizing Conversion Rates – A Framework”.

I am an online marketing consultant for many years now, and I have read numerous reports about the industry. One thing I came across reading these reports was that affiliates claim they could generate better results if merchants would communicate more frequently with them, if merchants would provide more training sessions, and if merchants would customize their material towards the specific needs of the individual affiliate.

My hypothesis is that the communication frequency, the training frequency, and the level of customization correlate with the conversion rate.

I already conducted my survey to collect data, I got 43 qualified responses, and now it’s time to crunch some numbers.

If you want to do a regression analysis as complicated as this one you will naturally turn to a software that is capable of doing just that. In the recent years I worked a couple of times with SPSS, which was recently bought by IBM and is now called PAWS. I am probably what “they” call a “geek”, I just love to play with computers, to write code, and to find solutions to problems using technology, so I didn’t want to rely on what I already knew, I wanted to find out if there is a better solution on the market, and I came across SAS JMP.

I got a license for PAWS 18 and for SAS JMP 8, and I felt that this is the right time to compare these two applications and to write about my experiences.

First of all, both applications are great, so if you are familiar with either one of them it is definitely not worth the efforts to switch to the other one. If you are not familiar with either one of them, then you should probably read the following paragraphs very carefully.

Price
A 6 months license for JMP® 8 MAC is available for $29.95. A 6 month license for IBM® SPSS® Statistics 18 GradPack for Mac is available for $85. What a bummer!

Workflow
JMP can handle multiple concurrent instances, SPSS can not. This means you can run multiple reports in JMP, and keep them all open, you can not do such a thing in SPSS. What a bummer!

Data Import
JMP detected all variable types automatically. SPSS only half of them. Well, thats better than nothing, but not that great either.

Speed
I compared both applications by fitting my data to a model. I was hard to measure the time it took JMP to come up with the results, because it was basically instantly. It was faster than I was able to push the button of my stopwatch, so lets say it was less than half a second.

It took SPSS 3.4 seconds to run the same test.

Graphics
SPSS can export graphs in PDF file format, these are vector graphics. JMP can not, of course you can still export your graphs, but not as vector graphics. For most people this is probably not an issue, for a geek like me it is, I am using LaTEx to write my dissertation, and one of the reasons why I decided to work with it was it’s capability to embed vector graphics. (For those of you you do not know the difference: A vector graphic will never look pixelated, no matter what your zoom level is, and of course this is also an advantage for printing your document.)

Conclusion
It is definitely and issue for me that JMP can not handle vector graphics, but one I can live with. JMP is my weapon of choice.

For more information please check out these websites: SAS JMP 8 for the Macintosh review (in progress) and PASW 18 (SPSS 18) for the Macintosh review.

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Anthony Hopkins, Sir, Welcome to the Blueflash!

Anthony Hopkins, Sir, Welcome to the Blueflash!

Wow! First of all it relates to where I am today and how I saw this news item. I am in Hanoi and reading about world news from the official government newspaper in English, Viet Nam News…I am not sure I would have seen this item in the San Diego Union-Tribune…

One of our favorite actors won the Oscar for his performance as Hannibal Lecter…Sir Anthony could walk onto any stage anywhere with any script and dazzle the audience with his brilliant acting…

He was knighted by the Queen…..he received the Oscar….
Lifetime achievement…..NO! NOT!

He is painting his life away….from now on….daily, he is an artist.
He paints daily in his Malibu (Southern California) home….sells his prints for $1802 each in today’s market….has a nation-wide exhibit underway with 50 of his paintings…

Interesting….he paints by knife, and does masks! He as am I, into eyes….

Blueflash? Of course, he is a free soul, wild and free, to do what he wants to be….

He is obviously in what some would call ‘second career’….
He is in my words ‘living out his second blueflash’…as an artist, a good one receiving major compliments from the art community……and here is the quintessential thing for you to hear…

He does not need to do this….it is his passion…it is the heart of the artist…
he cannot be stopped….this flow has strength and power and destiny behind it….

And, it is his second burst of wind in his career…it is his what he declares to put down here on this planet as his heart and soul speaking…

Sir Anthony, nice work, sir….stay young with your art………stay with life!

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What I See in You: For All Valentines…

What I See in You: For All Valentines…

Happy Valentine’s Day from Taiwan! Yes, it is universal, maybe worldwide now…the day that we celebrate the romance in our lives…pink sparks and pinkflashes in high gear!

So here is my offering of a poem for all those who love someone special on this day…

It took place between Romeo and Juliet, but was never released until now….

Juliet: Romeo, so what do you see in me? I am just ordinary…like a bee
I have won no beauty pageants…can’t you see…
I am even quite nervous, sometimes quite contrary…

Romeo: Juliet, you ask…what do I see in you?
Let me tell you I see your eyes, but your eyes I look through…
And I see your inner beauty…which is so true…

Juliet: Romeo, what I see in you…
Is what you see in me…
It is so deep, forever like the sea…

The pinkflashes in our lives are moments when we realize our deep closeness and passion for a loved one. I have come to believe it is not outer beauty that is the important part. It is what we see just inside the other person we are loving….we look not at their eyes, we look through their eyes and see their true heart and soul.

We see their outer beauty and it is real. We see their movement and it is at home with our own…we get to know their culture and “demographics”, and it may be far from ours…..

But, this is the person who we see deeply beyond their eyes…and they see into us as deeply…when that happens the music plays….we dance….and we see the face we love….so look into their eyes…see what you may see…you will know if this is the face that touches you…the face you will touch…its the magic of inner beauty and hearts that are close…

It is the essence of our moments of the Pinkflash…
Happy Valentine’s Day!

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