This advanced course builds upon the principles covered in basic marketing study. It takes the concepts of the marketing mix, controllable and uncontrollable variables, and consumer behavior beyond the indigenous marketplace to the expansive field of the global arena and the advantages and challenges that global entry entail for the marketer. The role of the Multinational Corporation as CIBU 722: Advanced Quantitative Methods The course offers a general introduction to psychometric methods primarily emphasizing classical tests theory, test construction and validation and test use. The emphasis lies with developing a firm understanding of basic Non Parametric Methods. Theoretical basis of classical test theory: statistical treatment of reliability and validity; emphasis on application and interpretation of results through analyses will be covered. Prerequisite: CIBU 720.