Oh pl0gbar, the German drinking club for people who know a lot about the internet and computers, why do you scare me so much? The idea of meeting up in a pub to talk about the web and computer is not something that I would ever consider or envisage happening in my near future, it is definitely not something that I would do out of choice. Yes I am being dismissive about something that I see is rather an ace concept and has been incredibly successful. See pl0gbar is more than a drinking club, pl0g.de founded in 2006, it is a niche social network that arranges meet ups and has spread across German and Austrian cities. Unlike Facebook, Pl0g is not interested in obtaining mass market penetration at any cost but creating actual social ties that are mutually beneficial. Last week the founder Pl0g gave a guest talk from Germany on the origins of pl0g and explained that although they have little over 600 members, these members are active and some have done business, contracts, offered and gain employment, something that I doubt that Facebook could say.
The model of pl0g.de, operating a niche within the sphere of social networking might be the way of the future. Sure I love Facebook however apart from voyeurism and keeping up to date with friends and family it offers me little else. I do not gain anything of real value from it, unlike the members of Pl0g that share passions and knowledge with each other. I doubt that Facebook could move into more niche networking, it would be like a tabloid trying to become a broadsheet, the New York Post competing with The New York Times, sure the first may win on numbers but the latter always on content. I have tried to find ‘interest’ groups on Facebook, like minded strangers that share some of my passions and I have continuously failed; I tried to find a running club in San Diego to meet some people to go on a run with that failed, I joined the ‘Brits in San Diego’ club another non starter, and so on. The system just does not seem to work and that is why it doesn’t make the money in advertising revenues.
So why with this knowledge does pl0gbar scare me? I know it is a success; it was singled out by media and web guru Tim O’Reilly . In one of the oldest clichés it would be a case of ‘its not you pl0gbar, its me’. The fear is that I would just not get it, I would stare into my drink with people telling technical jokes and I just couldn’t get the punch line, totally out of my depth a feeling that I desperately abhor and do my best not to be in situations that would make me feel that way. Also I don’t own a Mac book, I am not sure I would be allowed entry with my little Sony Vaio, I have an Iphone but I mainly email and check Facebook on it (that is a lie I know), and in a more basic way I am just not that much of a geek. Pl0gbar seems like a 21st Century version of Dungeons and Dragons, you know people meeting up to discuss a ‘make believe’ world but in this case virtual world.
In short the concept is great, in my opinion it is the future, it is just the content, if the model was adapting and people met up to talk about clothes and politics I would be there in an instant, I would go to the first ‘fr0ckbar’ in San Diego anytime.






