Corporate Storytelling Certification Program

It’s been said that those who tell the stories rule the world – and we couldn’t agree more.  That’s why the Center for Corporate Storytelling at California International Business University, in partnership with Ann marie Houghtailing, Inc., is offering a first-of-its-kind academic certification in Corporate Storytelling.

The program provides a foundational education in the science, structure, and application of storytelling for business, and will teach participants how to thoughtfully and authentically integrate memorable and impactful narrative into their day-to-day business practice. As a participant, you’ll learn why storytelling is the most powerful (yet most underutilized) tool in developing professional relationships and how good storytelling can drive nearly every aspect of business – from leadership, recruiting, and business development to change management, public relations, marketing, and branding.

The certification in Corporate Storytelling is well suited for marketers, professional service providers, entrepreneurs, attorneys, business leaders, speakers, start-ups, and non-profits who seek to elevate their exposure and influence in the marketplace.

The program will be delivered in a two-day, 16-hour intensive format to accommodate the demanding schedules of the working professionals we serve.



Course start and end date
April 19-20 2019 from 9:00 am to 5:00 pm


Who should consider taking the Storytelling Certification Program
This certification is appropriate for any professional who seeks to increase his or her influence and would include attorneys, accountants, entrepreneurs, non-profit and development professionals, marketing and pr professionals and professional service providers.

Lead Trainers
Ann marie Houghtailing & Brian Hawkins

Lecture, training, group work focused on the neuroscience, structure, development, and application of storytelling for business and business people and professionals.

Benefits associated with the Storytelling Certification Program
Participants will understand how and when to thread storytelling throughout business communication to increase influence both internally and externally

The Certificate
You’ll receive a Certificate of Completion in Corporate Storytelling


550 West B Street
2nd Floor
San Diego, CA 92101