You might ask, what the four P’s (Pizza, Pasta, Paint & Pencils) have to do with art & commerce?  When you are fascinated by unique and non-traditional commercial collaboratives as I am, the above seemingly unrelated items become the stuff of arts commerce… where the worlds of art and commercial connect.

In an effort to further both their businesses, enrich and differentiate their product, and create a story, artists, manufacturers and merchants are increasingly working together.  One such example is here in the heart of San Diego’s “Historic Gaslamp District.”  Since opening their New York inspired pizzeria in 2003, Ciro’s have made an art of the pizza pie, now with an expanded restaurant and expansive brick walls; they are adding art to their customer experience.

Ciro’s might at first seem an unlikely place for art in general including the art of Jorge Reinoza. Jorge Reinoza is an expressive genius whose paintings and sketches now grace the walls of Ciro’s as part of an effort to bring attention to, showcase and sell the work of San Diego artists.  While enjoying pizza with colleagues we noticed that pizza is the perfect accompaniment to art in fact, it was clear that diners’ eyes were drawn to the art on display as they enjoyed their food.  Neither detracted, nor distracted, they go together as perfectly as, well, pizza and pineapple.

This style of collaborative is one that we will see more of as the arts and commerce realize the value of co-marketing and co-branding.  The result is a delicious delight for any palate, a feast for the eyes, and a sensible diet in cooperation.  If you live in or plan to visit San Diego, I highly recommend a visit to see and taste for yourself.  Jorge Reinoza is a painter and professor, educating students and the California International Business University, where another such collaborative in the form of a fall campus art exhibit, will take place, so mark your calendars for September 30th!  More information may be requested by clicking on the CIBU website and looking under “upcoming events.”