Beware of the bloggers
Logging onto Michael Tomasky and Perez Hilton are part of my daily routine and the only 2 blogs that I ever read. I get my ‘real’ news and comment from Michael and the fluff on celeb land from Perez. And although I do not read other blogs the impact of them does affect me, as an avid user of Facebook, (I check it at least twice daily on my iPhone) the updated terms and conditions that basically meant that Facebook owned everything that you had ever uploaded and will continue to do so even when you delete your account so they can license your favourite vacation picture to a company in Uzbekistan selling Herpes cream if they wished, well it all completely escaped me. The terms and conditions must have been on the log in page, but as with many other things I would have clicked past it in a rush to find out what my ‘peeps’ where doing on that fine day. It wasn’t until I read a post slamming Facebook on perezhilton.com, that I became aware of it and the position that it put me and many others in. However great we might think that Facebook is, if from that start this was the policy I am pretty sure 175 million people would not have joined the network and an alternative would have been established.
Perez Hilton, may be the queen of celebrity juice, and has broke numerous Hollywood scandals, however in this case he was following the coat tails of a post by Chris Walters on consumerist.com entitled “facebooks-new-terms-of-service-we-can-do-anything-we-want-with-your-content-forever”. This caused a real stir and the shock waves felt after many news organisations including FOX picked up the story after the storm in blogosphere. The updated terms and conditions had slowly creep under the radar of the 175 million Facebook users, the News organisations and pretty much everyone else and would have gone quietly unnoticed had it not been for the impact and power that some influential bloggers now have. The Fox story did not so much focus on the implications of the terms and conditions change more so the effect that the blog post by Chris Walters had had, if the story had come to Fox independently (the change in terms and conditions) I doubt it would have made it to the news desk.
Companies have to understand the sheer power of consumers and how the internet in the form of blogs has mobilised and organised their voice. In Naked Conversations<!–[if supportFields]> CITATION Sco06 \l 2057 <![endif]–> (Scobble & Israel, 2006)<!–[if supportFields]><![endif]–> the authors discuss in the chapter ‘Blogging in Crisis’ what can happen when companies just ignore what customers think on blogs and the escalations and future impact that this can have. Facebook and its founder Mark Zuckerberg tried to wait it out, they may have thought like the whole ‘new Facebook’ backlash it would die down however when it did not Zuckerberg choose his blog to try and appease the situation, not a spot on CNN or ABC but his Facebook blog to address the concerns expressed by bloggers. Facebook have since repelled the changes until they can figure out how to satisfy all concerned, another victory for the blogosphere and another bash to corporate America they choose not to talk to their customers first.
We no longer live in a time when a story is only broken by the major news corporations; they do not control what news and information we consume or how we get it. Gone are the days when a lone ‘whistle blower’ would have to break down the doors of ‘The New York Times’ to share her news. Now the major news companies are increasingly reactionary in their reporting, ‘citizen journalists’ <!–[if supportFields]> CITATION Sco06 \l 2057 <![endif]–>(Scobble & Israel, 2006)<!–[if supportFields]><![endif]–> are the first on the scene and the news crews are playing catch up. Scobble and Israel discuss this in the same chapter and the 2005 bombings in London. I remember that day, I was on my way into work and I couldn’t get on a train, there was no word on the bbcnews.co.uk site as to why everything was shut down it just was. I called my boss and she told me to get the bus if I had to just get here as the samples were back and she needed me in ASAP. I then started to get texts from my friends already in town, crazy rumours were flying around, and it took about 15 minutes before it was clear there had been bombs not only on the tube but on the bus. I did what we all do and phoned everyone I knew and got busy tones as they were phoning everyone they knew, I sent out group texts to say I alright and tried to make my way home. At one point I was in Wimbledon on the tram and someone read out what they had been emailed, as strangers we sat with tears streaming feeling guilty in the relief that we were OK but so many had felt such horrid loss. Still there was little real news from the established news organisations, maybe they had to abide to police cautions on information, or where weary of giving out information. We relied on emails, texts, posts, just anything we could find out, I am sure if Twitter.com had been around then and the market had as many Blackberry’s and IPhones as we do now, the news would have been more rapid. The stories in the papers that evening and the next day were a culmination of ‘citizen reporters’; their images, their stories, their emails, and this is news now.
Weeks later, when there was a foiled bomb attempt, a guy who worked with one of my friends was in Notting Hill, he saw tonnes of police and decided to follow, and on his camera he took a video of the police apprehending the suspected bomber from his flat. He sold this footage to Sky news and was paid in excess of £30k, his footage was shown around the world and would have made Sky (sister company to Fox) a small fortune.
Yesterday as I was getting ready and watching the morning news on CNN, they were discussing the Turkish airline plane that came down in the Netherlands and the reported said that the first they had hear of it was on twitter.com. The CNN admitted openly that they story they were reporting on came from Twitter! It is a changing of the guard that will continue to evolve the way we view and digest news
Works Cited
<!–[if supportFields]> BIBLIOGRAPHY <![endif]–>Scobble, R., & Israel, S. (2006). Naked Converstaions. New Jersey: John Wiley & Sons.
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